MÔ TẢ SẢN PHẨM :
In daily life and social relations, a very important activity or operation, often carried out when dealing with problems arising between two parties (bilateral) or parties (multilateral) is "negotiation" - in folk language, "consultation", "agreement", even "bargaining" - with many levels, formal and informal, and different manifestations, from civil to political, economic, diplomatic, cultural... In terms of common meaning, "negotiation" can be understood in the most general way as, the participating parties listen to each other's arguments, evidence, explanations, analyze, agree or reject the arguments of the other side to finally reach an acceptable compromise related to the topic raised. In the event that there is no concession or agreement, the negotiation temporarily falls into a deadlock and requires the parties to continue to make efforts to take measures to re-start the process that has begun, if they want to achieve any results. . Thus, negotiation always requires general principles and necessary specialized skills, and a good negotiator is someone who uses knowledge as well as principles, negotiation skills smoothly, flexibly, and effectively to convince the other party and protect his interests. If you do not grasp the principles and skills of negotiation, there will certainly be little chance of gaining the initiative to steer the negotiation. Of course, much depends on the factors, but from the perspective of including the art of Understanding the position and force
in the predetermined direction to a desired destination. The outcome of the negotiation also depends quite a lot on the "periphery" as the foundation and driving force for it, but in q. application, negotiation is an Art - including the technique, control, regulate your own emotions, understand your letter, at the same time grasp the emotions, psychology of the other side - understand the position, weaknesses, intentions, attitudes of the other side (". the other knows me") to persuade the other side to achieve. a certain goal. The history of international relations of Vietnam or, the world also records the names of professional negotiators. amateurs who demonstrate the level of the art of negotiation, have a decisive influence on the situation of relations between the two sides or of the region or the world level, respected and studied by both contemporaries and future generations.
Now, in the hands of readers is the book titled "International Negotiation Textbook" by author Ton Sinh Thanh, former Ambassador Extraordinary and Plenipotentiary of our country to the Republic of India. As a professional diplomat with many years of experience in the country's diplomatic sector, the author has collected a remarkable amount of knowledge, combined with his own extremely rich practical experience to write serious works with a high content of intellectual content, such as this book